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Navigating Endogeneity in Marketing Research
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The General Endogeneity Problem
The Sources of Endogeneity
Preventing Endogeneity
Evaluating Endogeneity
Trying to Cure Endogeneity
Step-by-Step Guidelines
Impact Threshold for a Confounding Variable
Instrumental Variables
Two-Stage Least Squares Approach
Control Function Approach
Heckman Treatment Estimate Approach
Heckman Selection Correction Approach
Latent Instrumental Variables Approach
Gaussian Copulas Approach
Additional Resources
Step-by-Step Guidelines
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2024-08-05T08:51:48+00:00
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Instrumental Variables
Control Function Approach
Two-Stage Least Squares Approach
Heckman Selection Correction Approach
Heckman Treatment Estimate Approach
Latent Instrumental Variables Approach
Gaussian Copulas Approach
Unsystematic Measurement Error
Biased Standard Errors
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