Marketing Resources on Endogeneity

  • Ebbes, P., Papies, D., and van Heerde, H. J. (2021), “Dealing with Endogeneity: A Nontechnical Guide for Marketing Researchers,” Handbook of Market Research, Cham: Springer, 181-217.
  • Papies, D., P. Ebbes, and H. J. van Heerde (2017), “Addressing Endogeneity in Marketing Models,” Advanced Methods for Modeling Markets, Cham: Springer, 581–627.
  • Papies, D., Ebbes, P., and Feit, E. (2024), “Endogeneity and Causal Inference in Marketing”. In: R. Winer and S. A. Neslin (Eds.), History of Marketing Science (2nd edition).
  • Rutz, O. J., & Watson, G. F. (2019), “Endogeneity and Marketing Strategy Research: An Overview,” Journal of the Academy of Marketing Science, 47, 479-498.
  • Sande, J. B., and Ghosh, M. (2018), “Endogeneity in Survey Research,” International Journal of Research in Marketing, 35(2), 185-204.

Additional Resources

  • Antonakis, J., Bendahan, S., Jacquart, P., and Lalive, R. (2010), “On Making Causal Claims: A Review and Recommendations,” The Leadership Quarterly, 21(6), 1086-1120.
  • Certo, S. T., Busenbark, J. R., Woo, H. S., & Semadeni, M. (2016), “Sample Selection Bias and Heckman Models in Strategic Management Research,” Strategic Management Journal, 37(13), 2639-2657.
  • Clougherty, J. A., Duso, T., & Muck, J. (2016), “Correcting for Self-Selection Based Endogeneity in Management Research: Review, Recommendations and Simulations,” Organizational Research Methods, 19(2), 286-347.
  • Hill, A. D., Johnson, S. G., Greco, L. M., O’Boyle, E. H., & Walter, S. L. (2021), “Endogeneity: A Review and Agenda for the Methodology-Practice Divide affecting Micro and Macro Research,” Journal of Management, 47(1), 105-143.
  • Semadeni, M., Withers, M. C., & Trevis Certo, S. (2014), “The Perils of Endogeneity and Instrumental Variables in Strategy Research: Understanding through Simulations,” Strategic Management Journal, 35(7), 1070-1079.
  • Zhang, X., Fang, H., Dou, J., & Chrisman, J. J. (2022), “Endogeneity Issues in Family Business Research: Current Status and Future Recommendations,” Family Business Review, 35(1), 91-116.